23.Nov.2010 Beyond the Crown: Making Foursquare Matter
Most of the time, when I try to explain Foursquare, the non-user equates it to a childish game. To the outsider,Â it’sÂ a waste of time and I get that. I admit that the majority of my mayorships are meaningless aside from my own personal satisfaction.
However, at its core – Foursquare gives users the opportunity to benefit from an interconnected social community while providing business owners the chance to analyze and attract a (new) customer base like never before.
Here are a few tips to make it happen.
- Avoid sharing every single check-in with Facebook and Twitter. Be smart about who can see your location and chose to share only when relevant and interesting to your friends and followers.
- Once you create a location, make sure to take the extra step and add appropriate categories and tags. This will prevent duplicate venues and also build your local community.
- Share tips! *78% of users report trusting peer recommendations over marketing messages. Take the extra time to leave suggestions, fun facts and do’s/don’ts.
- Agree with a tip? Have you done something someone else recommends? Use the “I’ve done this” feature to move tips up.
- Claim your venue. This will give you access to data about who visits yourlocation and when. College crowd hitting your restaurant after bar-close? Use this information to target your audience with incentives.
- Add a trial special. Already give a discount with a student ID? Choose something easy to implement and see what happens.
Now, I want to know your thoughts. I welcome questions, comments and debate.
Is geolocation the next big thing or another distraction in an ever increasing world of social applications?
Mayorships aside, does Foursquare matter to you? Why or why not?
Please take a moment to complete this brief survey regarding Foursquare (you don’t have to be using it). Results will be posted here next week. Thanks in advance for your participation.