29.Nov.2010 In Pursuit of the Crown: Foursquare [In Your Own Words]
In my last post regarding Foursquare, some interesting conversation arose in the comment section: do mayorships matter? Would Foursquare specials encourage people to visit certain venues? I’ll let the results of this survey speak for itself.
#1: People use Foursquare to check in to venues and add new locations in pursuit of mayorships and badges. 
#2: Mayorships are important – whether there is incentive or not.
#3: Want to boost business? Know your audience. Create incentive and they will come.
Overall, I was most surprised at the results regarding mayorships. In some ways, I think that the idea of “mayorship” lends itself well to the mentality that Foursquare is irrelevant and childish – similar people to believe Twitter is full of people broadcasting what they are eating for lunch. Maybe that’s beside the point. That being said, I am protective of several of my mayorships myself. What do you think? Weigh in.
The survey graphs contain the responses of 255 unique participants. If you’d like a copy of the full results, please indicate within your comment and include your email address.
Nick 
John 
CKJ 
NatalieE 